NECA has unveiled an Ultimate Hamburglar figure, extending its McDonaldland lineup with the character best known for swiping burgers across decades of advertising. The figure was unveiled at New York Comic Con and is now up for preorder at $37.99.
This is a fully articulated 7-inch scale Ultimate, built to the same standard as NECA's other licensed character figures rather than a simplified retro-toy reproduction. It ships with a soft-goods cape instead of a molded plastic one, which is a detail NECA tends to reserve for its higher-effort releases.
Shipping is estimated for the third quarter of 2027, a longer runway than some recent NECA preorders, so this is very much a reserve-now, receive-later purchase.
Here is what comes in the box, how the two interchangeable heads work, and where Hamburglar fits in NECA's expanding McDonaldland push.
Hamburglar is the latest figure in a McDonaldland line that NECA has been steadily building out, alongside Grimace and other classic mascots from the brand's advertising history. This signals the line is a genuine ongoing series rather than a one-off novelty release.
For collectors who already have other McDonaldland figures from NECA, Hamburglar is a natural next pickup simply because the articulation style and scale match what is already on the shelf.
Hamburglar ships fully articulated with a soft-goods fabric cape, a burger tray accessory, a Hamburger Patch piece, and a Hamburger Claw. The claw in particular leans into the character's signature burger-swiping gimmick rather than being a generic hand accessory.
The burger tray and Hamburger Patch give the figure a small diorama-style display option without needing any separate accessory purchase.
The figure includes two interchangeable heads or mask plates, letting collectors swap expressions the same way NECA does with several of its other licensed Ultimates. Paired with the soft-goods cape, that gives Hamburglar more display variety than a single fixed-pose figure.
Swapping the heads is worth doing carefully on a brand-new figure, since mask-plate swaps are one of the more common stress points on Ultimate-tier NECA releases.
At $37.99, Hamburglar sits at NECA's standard Ultimate price point, consistent with most of the company's other 7-inch licensed character releases this year. The Q3 2027 ship window is a meaningful wait, so collectors preordering now should treat this as a long-lead purchase rather than an impulse buy.
That gap also gives plenty of time to plan display space, since this figure's accessory count benefits from more shelf room than a bare figure alone would need.
NECA's McDonaldland line now spans at least two very different collectible formats — fully articulated Ultimate figures like Hamburglar, and a separate Grimace Head Knocker bobblehead released in a completely different style. Collectors chasing the full McDonaldland shelf will likely want both rather than treating one as a replacement for the other.
A closer breakdown of exactly how those two formats differ is worth reading before deciding which one to prioritize first.
Because the cape is soft goods rather than molded plastic, Hamburglar benefits from a display stand that supports the figure's weight without pinching the fabric. A 4-step acrylic display stand gives the cape room to hang naturally.
If you plan to keep the figure sealed as a long-term investment instead, an acrylic modular case gives the window box a dust-free spot to wait out the Q3 2027 ship date.
Soft-goods capes and fabric accessories show up on several of NECA's higher-effort licensed figures, and Hamburglar's cape puts it in that same tier rather than the company's simpler, fully molded releases. That production choice usually signals NECA sees real demand for the character.
For collectors comparing Hamburglar against other recent McDonaldland-adjacent figures, the fabric cape and dual Hamburger accessories are the clearest signs this release got a full development budget rather than a quick variant treatment.
$37.99.
NECA estimates the third quarter of 2027.
A soft-goods cape, two interchangeable heads, a burger tray, a Hamburger Patch piece, and a Hamburger Claw.
No — Hamburglar is a fully articulated 7-inch action figure, while the Grimace Head Knocker is a static resin bobblehead.
7-inch scale, NECA's standard Ultimate line size.
With a Q3 2027 ship date, there is plenty of time to plan where Hamburglar will actually sit once it arrives. Securing a display stand now means the figure is ready to pose the day it ships.
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