Medicom Toy is bringing the 400% Bearbrick Rilakkuma Costume Edition back to shelves this August, dressing the brand's iconic bear-shaped figure in San-X's beloved Rilakkuma character design. Rilakkuma, whose name translates roughly to relaxed bear, has been a fixture of Japanese character goods since debuting in 2003, and this Bearbrick treatment gives the character Medicom's signature blocky, collectible vinyl form.
The costume edition designation refers to Bearbrick's approach of dressing its standard bear silhouette in a full character-specific outfit and coloring, rather than sculpting an entirely custom figure from scratch. This design approach has become one of Bearbrick's most popular ways of representing beloved characters that don't naturally fit the bear's proportions.
For Rilakkuma fans and Bearbrick collectors building out a themed shelf of character crossovers, here is what to expect from this August re-release and how it fits into the broader world of Bearbrick character collaborations.
Rather than resculpting Bearbrick's body to match a character's exact proportions, the costume edition approach dresses the standard bear form in character-accurate coloring and outfit details, similar to how a person might wear a costume. This lets Medicom rapidly expand its collaboration lineup across characters that would otherwise be difficult to adapt into the bear's blocky silhouette.
Since its 2003 debut, Rilakkuma has become one of San-X's most consistently popular characters, spawning merchandise across nearly every category imaginable, from apparel to home goods to, now repeatedly, Bearbrick collaborations. The character's laid-back, unbothered personality has resonated broadly enough to sustain multiple product cycles over more than two decades.
Bearbrick's 400% scale sits considerably larger than the brand's more common 100% and 1000% sizes, giving collectors a substantial display piece without the extreme footprint of the largest Bearbrick releases. This middle-ground scale has become one of the more popular sizes for character-specific costume editions precisely because it balances display presence with reasonable shelf space requirements.
Medicom has built an extensive collaboration catalog across entertainment franchises, brands, and now recurring character partners like Rilakkuma, treating Bearbrick as a flexible canvas for nearly any licensed property. A returning design like this Rilakkuma costume edition reflects sustained demand rather than a one-off experiment, suggesting Medicom continues to see value in revisiting popular character pairings.
Bearbrick has built a roster of recurring character partnerships over the years, and characters like Rilakkuma that return for multiple costume editions tend to be the ones with the most consistent, dependable sell-through across releases. A returning design also gives newer collectors who missed an earlier print run a fresh chance to add the character to a collection without having to chase secondary market listings, which is part of why Medicom periodically revisits its most popular character crossovers rather than treating every release as a strict one-and-done.
A modular acrylic case is a practical option for displaying a 400% scale Bearbrick figure while keeping it protected from dust, and its adjustable sizing accommodates the character's costume details without requiring a custom-fit case.
Medicom has released Rilakkuma across several different Bearbrick editions and scales over the years, including glow-in-the-dark and standard-colorway versions alongside this costume edition, giving dedicated collectors a genuinely deep well of variants to pursue if they want a complete set. Tracking down every prior edition alongside this returning 400% Costume Edition can turn a single character into a meaningfully sized sub-collection within a broader Bearbrick display, especially for collectors who enjoy lining up different scales of the same design side by side.
The 400% Bearbrick Rilakkuma Costume Edition is arriving in August 2026 as a pre-order item.
It's produced at Bearbrick's 400% scale, a mid-size option between the brand's smaller and larger formats.
Pricing for this specific re-release had not been confirmed by official channels at the time of writing; check Medicom's official retailers for current pricing before ordering.
The figure is based on Rilakkuma, San-X's popular laid-back bear character that has been in continuous production since 2003 and remains one of the company's best-selling character properties worldwide.
This 400% Bearbrick Rilakkuma Costume Edition gives fans of San-X's relaxed bear character another chance to add a beloved design to their collection in Medicom's signature collectible format. For Bearbrick collectors building a themed character shelf, this remains one of the format's most consistently popular crossover pairings, and a fitting choice for anyone who appreciates the character's laid-back, low-key charm alongside Bearbrick's equally recognizable collectible silhouette on a shelf.
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