One of gaming's most enduring franchises is finally getting the high-end action figure treatment it's never had from a major Western toy company. Confirmed via an official press release distributed through Business Wire on July 16, 2026, and reported by both Toy Habits and Bleeding Cool, Hasbro has announced a new multi-year licensing partnership with Nintendo to bring The Legend of Zelda into the collectibles space, with the first reveals landing at San Diego Comic-Con 2026.
This is a partnership announcement rather than a finished product line, so here's exactly what's been confirmed and what's still ahead.
The official Hasbro press release, corroborated by Toy Habits and Bleeding Cool, confirms the following:
Neither Hasbro nor Nintendo has revealed which three characters will lead the first wave. Bleeding Cool's own reporting is upfront that this is fan speculation, though Link, Zelda, and Ganondorf are the widely expected picks given their central role in the franchise. Pricing, exact release timing beyond the general 2027 start, and specific character source material (whether figures will draw from Ocarina of Time, Tears of the Kingdom, or another era of the series) also remain unannounced. Treat SDCC as the first real look, not a retail-ready reveal.
The Legend of Zelda has never received a proper high-end 6-inch action figure line from a major Western toy company, despite the franchise's history dating back to 1987. Hasbro's existing infrastructure across Marvel Legends and Star Wars: The Black Series gives them real engineering pedigree for articulation and accessory design, and choosing SDCC as the reveal stage signals this is being treated as a tentpole launch rather than a quiet rollout. With a live-action Legend of Zelda film also in development, the timing positions this toy line to ride a much larger wave of franchise attention.
Since exact packaging dimensions for the new Zelda line haven't been revealed, it's worth planning around comparable 6-inch boxed figure formats from Hasbro's existing catalog until official specs are confirmed.
For general 6-inch boxed figure protection in the style Hasbro already uses for its Star Wars: The Black Series line, EVORETRO's PET protectors are a reasonable starting point, though dimensions should be verified once official Zelda packaging is confirmed.
For display purposes once figures are out of the box, EVORETRO's acrylic case for 6-inch Hasbro figures offers a similarly sized enclosure, again pending confirmation of the new line's exact box dimensions.
The multi-year collaboration is set to begin in 2027. The first reveals happen earlier, at SDCC 2026.
Not officially confirmed. Fan speculation points to Link, Zelda, and Ganondorf.
6-inch scale, confirmed in Hasbro's official press release.
This marks a new licensing partnership specifically for The Legend of Zelda franchise with Nintendo.
Hasbro's Legend of Zelda partnership is a genuinely significant collectibles announcement, bringing a beloved franchise into 6-inch action figure territory for the first time from a major Western toy company. With SDCC 2026 set as the reveal stage and the full line launching in 2027, there's plenty still to be confirmed, but the scale of the announcement alone makes this one worth watching closely.
In the meantime, having comparable-format protection on hand means you'll be ready to adapt quickly once official packaging details are confirmed.
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