The live-action Street Fighter movie is bringing its own dedicated Hasbro figure line. Confirmed via Hasbro and Legendary Entertainment's official partnership reveal at SDCC 2026, 6-inch Chun-Li and Ken figures are each priced at $27.99, with pre-orders opening July 23 at 11 AM ET on Walmart.com.
This is a confirmed release with locked pricing, so here's what's included.
Hasbro's official SDCC 2026 reveal confirms the following:
Launching pre-orders exclusively through Walmart.com ahead of the October 1 general shelf date gives collectors who want first access a specific single retailer to watch, rather than needing to track multiple storefronts simultaneously during the initial pre-order rush.
Hitting general shelves on October 1, just over two weeks ahead of the film's October 16 theatrical release, times the toy line's mainstream availability to build directly into the movie's own marketing push rather than releasing figures well after audience interest has already peaked.
For displaying both figures together, EVORETRO's acrylic modular case keeps the pair protected and organized.
For giving each figure standout shelf presence, EVORETRO's 4-step acrylic display stand adds visual separation.
Chun-Li and Ken rank among Street Fighter's most recognizable characters across both longtime players and mainstream audiences unfamiliar with the games, making them a low-risk, high-recognition pairing to anchor a brand-new movie toy line rather than opening with more niche roster picks that newer fans might not immediately recognize.
Restricting initial pre-orders to a single retailer rather than opening them across multiple storefronts simultaneously gives Hasbro and Walmart a coordinated marketing moment tied to one specific date and time, a strategy toy companies frequently use to concentrate early demand and social media attention around a single retail partner before widening availability.
Landing on general shelves October 1, just over two weeks before the film's October 16 release, gives the toy line enough runway to build visibility in stores ahead of the movie's opening weekend without releasing so early that collector attention fades before the film itself arrives, a timing window Hasbro has used for other major movie tie-in lines.
Six-inch scale sits in a middle ground between smaller impulse-buy figures and premium collector-scale pieces, giving this line broad shelf compatibility with other 6-inch movie and game figure collections while still allowing enough detail to capture live-action costume design accurately.
With Legendary Entertainment producing the film, Hasbro's figures need approval that reflects both Capcom's original character IP and the studio's own live-action costume and likeness designs, a dual-approval layer that likely explains why this reveal arrived relatively close to the film's own October release rather than much earlier in the production timeline.
With only Chun-Li and Ken confirmed in this specific reveal, collectors building a complete roster should watch for additional character announcements as the film's October 16 release approaches, following the same pattern where movie tie-in lines expand their figure count as marketing intensifies closer to a theatrical debut.
Street Fighter has seen multiple live-action adaptations dating back to the 1990s, with mixed critical and commercial results, and this new Legendary Entertainment production represents the franchise's most recent attempt at translating its roster to film. Hasbro building a dedicated toy line specifically for this adaptation, rather than reusing designs from existing game-based figure lines, suggests both companies are treating this version as a fresh continuity worth its own merchandising identity rather than an extension of prior Street Fighter toy releases.
Collectors weighing whether to prioritize this Walmart-exclusive window should also factor in that Hasbro hasn't confirmed whether the same figures will see wider distribution after October 1, making the Walmart pre-order the more certain path to securing units at the confirmed $27.99 price.
$27.99.
July 23 at 11 AM ET, exclusively on Walmart.com.
October 1, 2026.
October 16, 2026.
These 6-inch figures are built around the live-action movie's character designs rather than the mainline Street Fighter video game roster.
This Chun-Li and Ken release gives Street Fighter fans a genuinely well-timed toy line ahead of the film's theatrical debut. Locking in pre-orders through Walmart.com is worth doing given the retailer-exclusive early window.
Having a case and stand ready means both figures will be properly displayed once they arrive.
!
