Limited Edition: 2025 Unimog U 1300 L at Dollar General

Mattel has rolled out an exciting new promotion for Hot Wheels enthusiasts, spotlighting an exclusive Collector Edition Mercedes-Benz Unimog U 1300 L.

From March 9 to April 19, 2025, customers who spend $20 (before taxes) on qualifying Hot Wheels products at Dollar General stores can participate in a mail-in offer to snag this rugged, eye-catching vehicle. Adding to the thrill, Dollar General will also feature four exclusive recolors of classic Hot Wheels castings during this period, available only at their stores.

A Legendary Vehicle Meets Hot Wheels Flair

The Mercedes-Benz Unimog is no ordinary truck. Renowned for its ability to conquer diverse terrains—from the deserts of Dakar to the jungles of Jakarta—this overland legend has a storied history. Originally engineered for agricultural tasks, the Unimog has evolved into a versatile icon, serving military units, firefighters, and adventurers alike. Its off-road prowess and distinctive design make it an ideal addition to the Hot Wheels lineup, a brand synonymous with automotive excitement.

The Hot Wheels Collector Edition Mercedes-Benz Unimog U 1300 L doesn’t disappoint. Sporting a Spectraflame lime green body, it’s adorned with authentic manufacturer logos, the Hot Wheels logo, and the number "1." The vehicle features a ZAMAC body type, Real Riders Baja off-road wheels, a full metal semi-gloss black-painted chassis, super light smoke-tinted windows, and a black interior, all crafted in the classic 1:64 scale. This meticulous attention to detail captures the Unimog’s rugged charm while infusing it with Hot Wheels’ signature vibrancy.

How to Claim Your Unimog

Participating in this promotion is straightforward but requires attention to detail. For full terms and conditions and availability, please visit the Mattel website.

There’s a catch: the promotion is limited to 10 vehicles per person, household, or address, and it’s only valid for purchases made in the continental U.S. by individuals 18 or older. Mattel also notes that packaging damage won’t qualify as a defect, and they’re not liable for lost, late, or stolen orders once delivery is confirmed.

Exclusive Recolors Add to the Fun

Dollar General isn’t just the gateway to the Unimog—it’s also the exclusive home of four reimagined Hot Wheels classics. During the promotion period, collectors can hunt for these unique recolors:

• '83 Chevy Silverado
• '98 Subaru Impreza
• Dodge Van
• Rally Speciale

These special editions feature fresh paint schemes or tampos, setting them apart from standard releases. Better yet, purchases of these exclusives count toward the $20 threshold for the Unimog mail-in offer. Dollar General’s role as a key Hot Wheels retailer shines through here, offering affordable access to a wide range of products and unique variants that collectors can’t find elsewhere.

A Tradition of Exclusivity

Hot Wheels has a rich history of enticing collectors with mail-in promotions, a tradition that dates back decades. Past offerings like the Volkswagen Drag Bus, Dairy Delivery, and various Treasure Hunt cars have become prized gems in the collecting world. The Mercedes-Benz Unimog U 1300 L is set to follow in their tire tracks, blending a unique casting with premium features like Real Riders wheels. For collectors, these exclusives aren’t just toys—they’re investments, often growing in value over time due to their limited availability and distinctive designs.

John Smith, a seasoned Hot Wheels collector, summed up the excitement: “The Unimog U 1300 L is an iconic vehicle, and having it in this exclusive Hot Wheels edition is a dream come true. I can’t wait to add it to my collection and display it alongside my other favorite off-road vehicles.”

The Hot Wheels Community Buzzes

The Hot Wheels community is already abuzz about this promotion. Online forums and social media platforms light up with collectors sharing finds, trading tips, and debating the merits of each exclusive. Events like the Dollar General mail-in offer don’t just drive sales—they spark engagement, sending enthusiasts flocking to stores in search of qualifying products. The Unimog’s bold design and the allure of the recolors are sure to fuel countless conversations in the months ahead.

However, it’s not all smooth cruising. Some collectors, like commenter Bits_o_Bob, have voiced frustrations about stock availability at Dollar General locations, noting that employees sometimes snap up products before they hit the pegs. Others, like Danz101, wonder if online purchases qualify (they don’t—only in-store purchases count). Mattel advises participants to act quickly, as the promotion runs “while supplies last.”

Fine Print and Final Tips

To avoid pitfalls, Mattel emphasizes following the official rules closely. The promotion adheres to all applicable federal, state, and local laws and is void where prohibited. Mattel also reserves the right to tweak or cancel the offer if fraud, technical issues, or other disruptions arise. For the full scoop, collectors should check the Mattel website or reach out to customer service.

Don’t Miss Out

The Hot Wheels Collector Edition Mercedes-Benz Unimog U 1300 L promotion at Dollar General is a golden opportunity for collectors and enthusiasts alike. With its striking design, premium features, and a nod to automotive history, this exclusive vehicle is a must-have. Paired with the chance to snag four unique recolors, it’s a collector’s dream wrapped in a $20 package. Mark your calendars for March 9 to April 19, 2025, and head to your local Dollar General to join the adventure.

For complete details and official rules, visit the Mattel website.