Two nostalgia-driven collectible brands are joining forces for a scented new doll line. Confirmed via MGA Entertainment's official announcement, L.O.L. Surprise! Loves the World of Strawberry Shortcake brings six collectible Tots dolls inspired by Strawberry Shortcake and her Berry Besties.
This is a confirmed collaboration, so here's what's included.
MGA Entertainment's official announcement confirms the following:
Strawberry Shortcake's scented-character concept has been a defining feature of the franchise since its original run, and L.O.L. Surprise!'s blind-reveal unboxing format gives that classic scented gimmick a genuinely modern collectible mechanic, rather than simply reskinning existing L.O.L. Surprise! sculpts with Strawberry Shortcake branding.
Covering Blueberry Muffin, Orange Blossom, Huckleberry Pie, Lemon Meringue, and Lime Chiffon alongside their pets gives collectors a genuinely complete roster of classic Strawberry Shortcake side characters to chase, rather than a single Strawberry Shortcake-only release.
For displaying a growing set of six scented dolls, EVORETRO's acrylic modular case keeps the full collection protected and displayed together.
For giving standout characters individual shelf presence, EVORETRO's acrylic display risers add visual separation across the set.
Since each doll's scent is tied directly to its character identity, collectors focused on preserving that feature over time should consider how display conditions like sunlight and heat exposure might affect scent longevity compared to purely visual collectibles.
Strawberry Shortcake built its entire brand identity around scent-matched characters decades before "collectible scent" became a marketing hook elsewhere in the toy industry, so pairing that original concept with L.O.L. Surprise!'s reveal-driven unboxing format gives MGA a rare case where a legacy mechanic and a modern one genuinely reinforce each other rather than one simply riding on the other's popularity. Collectors who grew up with the original scented dolls get a direct callback, while newer L.O.L. Surprise! fans get an unboxing mechanic they already know layered onto characters with real franchise history behind them.
MGA's Tots format sits at a different scale and price point than the brand's larger core-line dolls, which typically means simpler articulation but a stronger focus on the reveal and scent elements that define this specific collaboration. Since all six characters, plus their pets, are confirmed as part of one release rather than a randomized blind-box structure, collectors chasing a complete set know exactly what they need to track down rather than gambling on random pulls, a meaningful difference from L.O.L. Surprise!'s typical mystery-doll model.
WildBrain has kept Strawberry Shortcake in active circulation through animated content in recent years, and licensing the property out to a major toy brand like MGA for a genuinely new collectible format suggests the studio sees continued commercial upside in the character roster beyond streaming, not just a one-off nostalgia cash-in. That kind of cross-company collaboration also tends to signal more supporting content or merchandise down the line if this initial release performs well.
Covering Blueberry Muffin, Orange Blossom, Huckleberry Pie, Lemon Meringue, and Lime Chiffon alongside their pets means this collaboration draws from Strawberry Shortcake's classic supporting cast rather than just the title character, giving longtime fans of the franchise's full roster a reason to chase the complete set instead of a single flagship doll. That breadth also means completionist collectors have a genuinely defined finish line to track toward, rather than an open-ended or randomized chase.
Six Tots dolls plus their corresponding pets.
L.O.L. Surprise! and Strawberry Shortcake.
Each is scented to match its corresponding Strawberry Shortcake character.
MGA Entertainment, in partnership with WildBrain.
The confirmed lineup covers her Berry Besties supporting cast; check MGA's official listing for whether a matching Strawberry Shortcake doll is included in the same wave.
Scent has been central to Strawberry Shortcake's character identity since the franchise's original run, making it a meaningful callback rather than an added gimmick.
This L.O.L. Surprise! x Strawberry Shortcake collection gives collectors a genuinely fresh take on a classic scented-character concept, wrapped in L.O.L. Surprise!'s modern unboxing format. Building out the full six-doll roster is worth planning for given how each piece ties into the same collectible theme.
Having a case and risers ready means the full collection will be properly displayed once it arrives, and confirming which characters are included now avoids surprises when tracking down the full six-doll set.
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