Spielwarenmesse 2025: The World's Leading Toy Fair

NUREMBERG, Germany – The Spielwarenmesse, the world's largest and most influential toy fair, is set to return to the Nuremberg Exhibition Center from January 28 to February 1, 2025. This annual event is a cornerstone for the global toy industry, bringing together manufacturers, buyers, retailers, media, and trendsetters under one roof. With an impressive lineup of exhibitors, events, and networking opportunities, Spielwarenmesse 2025 promises to be an unmissable experience for anyone involved in the world of toys.

A Global Showcase of Toys and Trends

This year, over 2,350 exhibitors representing nearly 70 countries will occupy 165,000 square meters of exhibition space. An estimated 57,000 visitors from 125 countries are expected to attend, making it a truly international gathering. The fair showcases an expansive range of products, from classic dolls and plush toys to cutting-edge tech toys, outdoor games, baby products, school supplies, and the very latest trending items. Spielwarenmesse is the place to discover the next big thing in toys.

What's New at Spielwarenmesse 2025?

Several exciting new additions and focuses are planned for the 2025 edition:

Baby and Infant Products & Lifestyle Goods: Recognizing the growing importance of the baby and infant sector, a brand-new hall, 3C, will be dedicated to these products and related lifestyle goods. This dedicated space will offer a modern and easily accessible environment for buyers and exhibitors in this key market segment.

Anime & Friends: Showcasing the increasing influence of anime on toys and collectibles

Healthy Heroes: focusing on toys that promote physical activity and healthy lifestyles. These themes will provide valuable insights into emerging market demands.

Expanded "Toys for Kidults" Area: The demand for adult-oriented toys, such as collectibles, strategy games, and hobby items, continues to grow. Spielwarenmesse 2025 will feature an expanded "Toys for Kidults" area to cater to this important demographic.

Toy Business Forum: Free presentations on the latest market trends, innovations, and industry insights will be held in Hall 3A, offering valuable information for attendees. ToyAward Ceremony (January 29): This prestigious ceremony recognizes the most innovative new toys across various categories, highlighting groundbreaking products and setting industry benchmarks.

RedNight: This relaxed evening gathering provides a perfect opportunity for exhibitors and visitors to network in a more informal setting.

LicenseLounge: This dedicated space connects licensing professionals, facilitating partnerships and exploring the latest licensing trends. Game Inventors Convention (January 31) & GamingHour: Game designers will have the chance to pitch their prototypes to publishers and editors, followed by a dedicated networking event.

PressDay (January 28): Media representatives will have exclusive access to previews, including the new ToyPitch format and anniversary celebrations for major brands. Planning Your Visit to Spielwarenmesse 2025

The fair runs from Tuesday, January 28, to Friday, January 31, from 9:00 AM to 6:00 PM, and on Saturday, February 1, from 9:00 AM to 5:00 PM. Tickets include public transport within the Nuremberg region during the event, making it easy to get around. The Spielwarenmesse Digital platform provides an invaluable resource, offering an exhibitor database, program details, and networking tools to help you plan your visit effectively.

Join the Premier Event for the Toy Industry

Spielwarenmesse 2025 offers an unparalleled opportunity to discover the latest toy trends, forge crucial business connections, and gain invaluable insights into the future of the toy industry. Whether you’re a manufacturer, buyer, retailer, or industry enthusiast, Spielwarenmesse is the essential event to attend.

Ready to experience the future of play? Click here to shop tickets to Spielwarenmesse today, learn more and plan your trip!