Medicom Toy is marking its 30th anniversary with a callback collaboration that matters to two very different collector bases at once: BAPE streetwear fans and BE@RBRICK figure collectors. The collection releases August 8, 2026 at ¥36,300 (roughly $230 USD) for a set bundling the 100% and 400% BE@RBRICK figures, with a larger 1000% version sold separately.
What makes this release notable beyond the price and scale options is the design itself — the collection revives the grey, yellow, blue, and red toy store camo pattern from the two brands' very first partnership back in 2003. For collectors who've followed BAPE x BE@RBRICK collaborations over the years, that's a deliberate full-circle moment rather than just another seasonal colorway.
BAPE and Medicom Toy's original 2003 collaboration is considered a foundational moment in the crossover between Japanese streetwear and designer toy culture, predating the explosion of both categories into the mainstream collector markets they occupy today. Reviving that specific camo pattern for a 30th anniversary release is a deliberate nod to collectors who remember or have chased that original release, rather than a generic new pattern designed purely for the anniversary occasion.
BE@RBRICK's percentage-based sizing system can be confusing for newer collectors: 100% is the smallest standard size (roughly 7cm), 400% is notably larger (roughly 28cm) and the most common "display centerpiece" size, and 1000% is a genuinely oversized statement piece (roughly 70cm) usually sold separately due to its size and price. This release bundles the 100% and 400% together as a set, with the 1000% available as a standalone purchase for collectors wanting the largest possible version.
The collection releases in limited quantities through BAPE.com, physical BAPE STORE locations, and select Medicom Toy locations in Japan — meaning international collectors should expect this to move through resale and import channels quickly given the limited nature of anniversary collaborations like this one.
Milestone-anniversary BE@RBRICK collaborations, particularly ones reviving a historically significant pattern like this one, have generally commanded stronger secondary-market premiums than standard seasonal releases once initial retail stock sells through. Collectors who value owning a piece at retail price rather than paying a resale premium later should treat the August 8 release date as a firm target rather than something to shop around for after the fact, especially given the limited-quantity framing of this specific anniversary run.
Given how quickly limited BE@RBRICK anniversary releases tend to move to resale markets, collectors buying secondhand rather than at original retail should be especially attentive to authentication, checking packaging details and seller reputation carefully before paying a resale premium for what should be verified as genuine Medicom Toy product.
The smaller 100% BE@RBRICK figure fits well in the EVORETRO Protective Case for Nendoroid, while the larger 400% figure benefits from the additional interior room of the EVORETRO Acrylic Modular Case, which keeps the printed camo surface dust-free without crowding the figure.
Medicom Toy's BE@RBRICK format has become a genuine canvas for streetwear and designer brand collaborations well beyond BAPE, with collaborations spanning sneaker brands, luxury fashion houses, and pop culture properties. What sets BAPE's relationship with Medicom Toy apart from many of those other partnerships is its sheer duration and history, making a 30th anniversary release carry more collecting significance than a typical one-off brand collaboration would.
¥36,300 for the 100%/400% set, with the 1000% version sold separately.
August 8, 2026.
It revives the grey, yellow, blue, and red toy store camo from BAPE and Medicom Toy's original 2003 collaboration.
BAPE.com, physical BAPE STORE locations, and select Medicom Toy locations in Japan, in limited quantities.
Since this release is limited primarily to Japan-based BAPE and Medicom Toy locations along with BAPE.com, international collectors should factor in shipping restrictions and potential import costs when planning to secure a piece, rather than assuming straightforward domestic ordering in every region.
Overall, this release rewards collectors who appreciate a brand honoring its own history rather than chasing whatever trend is currently popular. This is a genuinely meaningful anniversary release for anyone who's followed the BAPE and Medicom Toy relationship over the years, tying a 30-year milestone back to the exact pattern that started it all rather than just slapping a logo on a new design. Worth checking both BAPE and Medicom Toy's official channels directly on release day, given how quickly anniversary drops like this one tend to move through initial retail inventory.
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