Pennywise is making an unexpected appearance in this year's holiday ornament lineup. Confirmed via Hallmark's official product reveal, a new Pop! Pennywise keepsake ornament brings the horror icon into holiday-collectible format through Hallmark's partnership with Funko.
This is a confirmed release, so here's what's included.
Hallmark's official reveal confirms the following:
Hallmark's ornament lineup has increasingly embraced horror and darker pop culture properties alongside traditional holiday themes, and Pennywise's continued cultural relevance makes him a strong candidate for collectors who want something different from typical seasonal decorations.
Funko has produced Pennywise figures across multiple lines, including a recent mystery box Warner Bros. horror release, but the Hallmark keepsake ornament format is aimed specifically at holiday tree display rather than shelf collecting, giving it a genuinely different use case and audience.
For protecting the ornament in its original packaging, EVORETRO's acrylic modular case works for seasonal storage between holidays.
For year-round shelf display outside of tree season, EVORETRO's Funko Pop protector case keeps the piece protected.
Collectors looking at this seasonal collectible usually think about timing almost immediately because holiday collectibles live in a different buying rhythm than year-round figures. The question is not only whether the design is appealing, but whether the piece feels seasonal enough to justify dedicated storage and annual redisplay. Buyers often watch for final size, hanging hardware, finish quality, and how closely the sculpt matches the character styling fans already know. Those details matter because ornaments are judged both as memorabilia and as functional holiday decor.
This seasonal collectible also tends to work best when collectors already have a plan for where it will appear. Some pieces belong on a tree, others work better on a small shelf, themed wreath, or holiday media setup. Thinking about placement in advance helps determine whether the piece will actually become part of a repeat seasonal tradition or whether it will disappear into storage after one use. The strongest seasonal purchases usually feel easy to bring back out every year.
Packaging condition matters here because ornaments spend most of their lives in storage, not on display. A clean, sturdy box makes repeat packing much safer and helps prevent paint rub, bending, or broken small parts between seasons. For crossover collectibles tied to a major franchise, intact packaging can also matter to collectors who treat the piece as memorabilia first and decor second. Keeping the box in good shape protects both uses.
Long-term appeal for this seasonal collectible often depends on how memorable the design feels once the novelty of the season passes. If the sculpt captures a recognizable version of the character and ties naturally into a broader collection, it can remain charming well beyond a single holiday cycle. That is the lens many collectors use when deciding whether a seasonal release is just a fun impulse buy or something worth protecting and bringing back out year after year.
Holiday pieces are usually handled differently from everyday shelf collectibles because they need to look good in short, repeat cycles rather than stay on permanent display. That means finish quality, sturdiness, and ease of packing matter just as much as visual charm. A design that feels fun in the reveal has to keep that appeal when it is unboxed again a year later, placed under warm lights, and viewed from across a room. Thinking in that yearly rhythm helps collectors decide which pieces are genuinely worth making part of the holiday rotation.
Ornaments have less time to make an impression than standard figures, so instantly readable character design matters a lot. Collectors usually respond best when the sculpt communicates the franchise clearly even at a glance and still feels faithful enough to satisfy fans outside of the holiday context. That is what helps a crossover ornament feel like a real keepsake instead of a novelty that is forgotten after one season.
The collectors who get the most lasting enjoyment from seasonal pieces are usually the ones who imagine the item a year from now, not just at the moment of reveal. If the design still feels fun to unpack, recognizable from a distance, and easy to work back into a themed holiday setup, then the ornament is doing more than riding on novelty. That repeat-display value is what turns a crossover collectible into a real keepsake, and it is one of the best ways to judge whether a seasonal release deserves a place in long-term storage.
The best crossover ornaments do more than surprise collectors for a moment. They translate a familiar character into a seasonal format cleanly enough that the piece still feels worth unpacking every year. When the design keeps that balance between novelty and recognizability, the ornament becomes part of the holiday routine instead of a one-season experiment. That is often what separates a fun reveal from a piece collectors truly keep.
Pennywise from IT.
No, it's a Hallmark Keepsake ornament using Funko's Pop! design.
No, this is a distinct holiday ornament release.
Full pricing and release date details are still rolling out.
This Pennywise ornament gives horror fans a genuinely unexpected but fitting way to bring the character into holiday decorating. Picking it up is worth doing for anyone who wants their tree to stand out from typical seasonal fare.
Having protective storage ready means the ornament stays in good condition between holiday seasons.
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