Hasbro has partnered with trading card company Kayou on a premium My Little Pony crossover set called Friendship in the Cards, debuting at San Diego Comic-Con 2026 for $59.99 at the Hasbro booth. The four-piece set pairs Twilight Sparkle, Rainbow Dash, Fluttershy, and Pinkie Pie figures with matching exclusive Kayou trading cards, giving collectors a genuinely dual-format collectible rather than a standard figure set alone.
Each figure in the set features collector-forward details well beyond the toy line's standard retail finishes, including pearlescent coatings, sparkling eye deco, and gold accents across manes, hooves, and Cutie Marks. That level of finishing detail signals Hasbro treating this specifically as an adult collector release rather than the brand's usual kids' toy positioning.
Following its SDCC booth debut, the set became available for online pre-order at Amazon starting July 27 at 1:00 PM EST, while supplies last, giving collectors who missed the convention a second chance to secure the set before it potentially sells through.
The four-piece set includes Twilight Sparkle, Rainbow Dash, Fluttershy, and Pinkie Pie, each paired with its own ultra-rare Kayou trading card. The cards feature exclusive sketchbook-style artwork by artist Amy Mebberson, giving the set a genuine art-collectible dimension beyond the figures themselves.
Pearlescent finishes, sparkling eye deco, and gold accents across each pony's mane, hooves, and Cutie Mark distinguish this release from My Little Pony's standard retail figure line. These details are specifically the kind of premium touches that separate a true collector release from a mainline kids' toy, even when built around the same core character designs.
Kayou is a trading card company with a strong reputation in collector card circles, and pairing its card design sensibilities with Hasbro's My Little Pony figures gives this release a genuine crossover appeal to both toy collectors and trading card enthusiasts. This kind of dual-collector-base crossover has become an increasingly common strategy for legacy toy brands looking to reach new audiences.
Amy Mebberson is a well-known illustrator within the My Little Pony fan community, and having her provide exclusive sketchbook-style artwork for the Kayou cards gives this set a specific artistic pedigree that a generic card design wouldn't carry. For fans who follow Mebberson's work specifically, these cards function as a standalone art collectible independent of the figures they're paired with.
Pairing a legacy kids' brand like My Little Pony with a premium trading card partner reflects Hasbro's broader push to court adult collectors across even its most nostalgia-driven properties, a strategy the company has applied with growing frequency across its toy portfolio in recent years. A well-received Kayou crossover could open the door to similar figure-and-card pairings for other Hasbro brands down the line, giving this SDCC debut set added significance as a potential proof of concept beyond just its own four-figure lineup.
A magnetic one-touch holder is a secure, display-ready way to protect each ultra-rare Kayou card individually, while a modular acrylic case works well for displaying the four collector-finish pony figures together on a shelf.
Because each figure pairs with its own individually valuable Kayou card, collectors have the option to treat this release as either a unified four-piece set or two entirely separate collecting pursuits, keeping the figures on display while the cards go into a dedicated binder or graded card collection. That flexibility gives the release broader appeal across both toy-focused and card-focused collector communities, rather than forcing either group to compromise on how they'd normally prefer to store and display their collectibles.
The Friendship in the Cards set is priced at $59.99.
The set includes Twilight Sparkle, Rainbow Dash, Fluttershy, and Pinkie Pie.
Following its SDCC booth debut, the set became available for online pre-order at Amazon starting July 27, giving collectors who missed the convention a straightforward way to secure the set from home.
The exclusive Kayou trading cards feature sketchbook-style artwork by artist Amy Mebberson, a well-known illustrator within the My Little Pony fan community whose work is closely followed by collectors of the franchise.
This Hasbro x Kayou My Little Pony crossover gives collectors a genuinely premium take on four fan-favorite ponies, backed by exclusive artist-illustrated trading cards and collector-forward finishing details. For My Little Pony and Kayou card fans alike, this SDCC debut set is worth securing while supplies last, especially given the limited nature of its initial online pre-order window and the genuine rarity built into each hand-signed-style Kayou card in the set.
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