EVORETROHot ToysLuna SnowMarvel Rivals

Hot Toys Unveils First-Ever Marvel Rivals Figure: Luna Snow With Swappable Emote Hands

July 25, 2026
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Marvel Rivals' idol-turned-superhero is getting Hot Toys' premium collectible treatment for the first time. Confirmed via Hot Toys' official reveal and reported by Marvelous News and ixbt.games, the 1/6 scale Luna Snow figure was unveiled ahead of the 23rd ChinaJoy exhibition, marking Hot Toys' first collectible tied to the popular hero shooter.

This is a confirmed reveal, though pricing and release timing are still pending, so here's what's included.

What's Confirmed About the Luna Snow Figure

Hot Toys' official reveal, as reported by Marvelous News, confirms the following:

  • Hot Toys' first-ever Marvel Rivals collectible
  • 1/6 scale figure
  • Includes snowflake pendants at the neck and waist
  • Includes icicle-shaped earrings
  • Features Luna Snow's signature logo printed on the back of her jacket
  • Includes blue aurora effect accessories that attach around her hands
  • Includes a translucent blue-purple background piece with musical note detailing
  • Includes swappable hands for her signature hand-heart and finger-heart gesture emotes
  • Unveiled ahead of ChinaJoy 2026, running July 31 through August 3 in Shanghai
  • No release date or pricing has been announced yet

A Genuine First for Marvel Rivals Collectibles

As Hot Toys' debut figure from the game, Luna Snow's selection signals the studio sees real collector demand building around Marvel Rivals' original hero designs, not just its established Marvel Comics characters, alongside the multiplayer game's persistent popularity.

Why the Gesture Hands Matter

Including swappable hands specifically for Luna Snow's signature hand-heart and finger-heart emotes lets collectors recreate one of the character's most recognizable in-game moments, rather than a single generic combat pose.

Planning Ahead of a Confirmed Price or Date

Since Hot Toys hasn't yet announced pricing or a release window, it's worth watching for updates around or after the ChinaJoy exhibition before finalizing a pre-order budget.

Once details firm up, EVORETRO's NECA Ultimate windowed-box protector offers a comparable protective fit for a standard 1/6 scale boxed figure, though it's worth confirming exact dimensions once packaging is shown.

For posing Luna Snow loose with her aurora hand effects, EVORETRO's 4-step acrylic display stand adds shelf presence.

Common Mistakes Collectors Make

  • Assuming a price or release date has already been set, when neither has been announced
  • Losing track of the smaller pendant and earring accessories
  • Confusing this with the separate 6-inch scale Hasbro Marvel Legends Spider-Man and Luna Snow two-pack
  • Missing updates expected around the July 31-August 3 ChinaJoy exhibition

Recommended Products

Frequently Asked Questions

Is this Hot Toys' first Marvel Rivals figure?

Yes, the first collectible from the game.

What accessories are included?

Snowflake pendants, icicle earrings, aurora hand effects, a musical-note background piece, and swappable emote hands.

When was it revealed?

Ahead of ChinaJoy 2026, running July 31 through August 3 in Shanghai.

Is pricing available yet?

No, price and release date haven't been announced.

Final Thoughts

This Luna Snow figure gives Marvel Rivals fans a genuinely detailed first collectible built around the character's most recognizable emotes. With pricing and release timing still pending, it's worth watching for updates following ChinaJoy.

Having a protective case and stand ready in advance means the figure will be display-ready the moment full details are confirmed.

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