Netflix's breakout animated hit is fueling one of the busiest plush rollouts of the year. Confirmed via Jazwares' own product releases and pre-order listings, reported by Forbes on June 23, 2026, the toymaker is significantly expanding its KPop Demon Hunters Squishmallows and plush line following the film's first anniversary on June 20, its Best Animated Feature and Best Original Song Oscar wins, and four American Music Awards.
This is a rolling, multi-wave release with several items already in stores and more confirmed through fall, so here's the full breakdown.
Jazwares' product listings, as reported by Forbes, confirm the following items and dates:
Timing this expansion around the film's first anniversary and its recent awards sweep, rather than a standard merchandising calendar, signals Jazwares is capitalizing on a genuine cultural moment rather than running a routine licensing refresh. The film's record-breaking Netflix viewership backs up the bet on sustained demand through the fall wave.
It's worth noting that Jazwares is running Squishmallows (the branded plush line with its own established collector base) alongside separate plush dolls, clip plushes, and blind-box Ramyeon Cups. Collectors chasing a complete set need to track all four product types separately, since they don't share release dates or retailers.
With multiple waves landing between now and September, having display and protection sorted out ahead of time helps keep a fast-growing collection organized.
For any KPop Demon Hunters Funko Pop figures added alongside the plush line, EVORETRO's 4-inch Funko Pop protectors keep standard-scale boxes display-ready.
For shelving multiple Squishmallows and plush pieces together, EVORETRO's acrylic display risers add tiered visibility for a growing lineup.
The BumBumz 4-pack releases August 20, followed by 8-inch plush dolls and Ramyeon Cups on September 15.
Most items are available for pre-order in Canada through EB Games.
Derpy Tiger, Light Stick, White Couch, and Ramen, each as 4.5-inch plushes.
No, they're blind-packaged and contain one of six possible 4-inch plush dolls.
Jazwares' KPop Demon Hunters expansion is one of the more active plush rollouts of 2026, with confirmed pricing and dates stretching from items already on shelves through a September wave. With several release windows still ahead, it's worth tracking each product type separately to avoid missing a pre-order.
Having protective cases and display risers ready now means your collection stays organized as each new wave arrives.
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