McFarlane Toys used San Diego Comic-Con 2026 to reveal the return of its SportsPicks NHL line, headlined by 7-inch figures of Connor McDavid and Sidney Crosby priced at $29.99 each. The relaunch marks a notable expansion for McFarlane, which has spent recent years focused heavily on its DC Multiverse and pop culture licenses, and it signals renewed investment in officially licensed sports figures.
SportsPicks has a long history predating McFarlane's current DC-focused output, and bringing it back with two of the NHL's most recognizable current stars is a deliberate way to reintroduce the line to both longtime SportsPicks collectors and newer McFarlane fans who may only know the brand from its comic-based figures.
For hockey collectors, the pairing of McDavid and Crosby covers two generations of NHL stardom in a single relaunch wave, giving the line an immediate hook for fans regardless of which era of the sport they follow most closely. A San Diego Comic-Con reveal also puts the relaunch in front of a broader pop culture and collectibles audience than a hockey-specific trade show would, which tends to generate wider early attention for a licensed sports line making its return.
Connor McDavid represents the NHL's current generation of transcendent talent, while Sidney Crosby remains one of the most decorated and recognizable players of the past two decades. Leading a relaunch with both figures gives McFarlane a wide net across fan bases, rather than betting the line's return on a single player or team.
That pairing also mirrors how McFarlane has historically launched its other licensed lines, starting with the most recognizable names before expanding into deeper rosters. If SportsPicks NHL follows that same pattern, McDavid and Crosby are likely just the first wave in a longer rollout rather than a standalone release. Collectors who remember the earlier era of SportsPicks NHL figures will also recognize the format shift toward McFarlane's current 7-inch premium standard, which is a notable step up in detail and articulation compared to the smaller-scale sports figures the brand produced in past decades.
Both figures stand at 7 inches tall, McFarlane's standard scale for its premium licensed lines, and each one carries a $29.99 price point. That scale and pricing puts SportsPicks NHL in line with McFarlane's other 7-inch figure lines rather than positioning it as a budget alternative, which suggests the company is treating the relaunch as a full premium entry rather than a limited test release.
Since SportsPicks NHL shares McFarlane's familiar 7-inch scale and boxed presentation, the same protective approach collectors already use for McFarlane's other licensed figures applies here, whether the figure stays sealed in-box or gets displayed openly on a shelf. A PET protector case sized for McFarlane's 7-inch boxed figures fits that format regardless of which McFarlane license the figure belongs to, making it a practical choice for a new SportsPicks pickup.
A revived SportsPicks NHL line gives hockey collectors an officially licensed figure option that has been largely absent in recent years, filling a gap that trading card and jersey collectors don't typically cross into on their own. Whether the line expands into more players, team-based multi-packs, or arena-accurate accessories will likely depend on how the McDavid and Crosby figures perform after their SDCC reveal and into their eventual retail rollout.
Collectors who also follow McFarlane's other lines should expect some crossover in packaging style and display approach, since the company tends to carry consistent box formats and figure scale across its licensed properties rather than reinventing packaging for each new relaunch.
The timing of the reveal also matters. Announcing a relaunch at SDCC rather than at a hockey-specific event or straight to retail gives McFarlane a chance to gauge crowd reaction and pre-order interest before committing to a full rollout schedule, a strategy the company has used with other licensed lines before expanding them into deeper wave-by-wave releases.
Connor McDavid and Sidney Crosby lead the relaunch as 7-inch figures.
Each figure is priced at $29.99.
McFarlane Toys revealed the SportsPicks NHL relaunch at San Diego Comic-Con 2026.
No, SportsPicks NHL is a separate McFarlane line focused on officially licensed hockey figures rather than comic characters.
Both figures are built at McFarlane's standard 7-inch premium scale.
Protect a new SportsPicks NHL pickup with a PET protector case sized for McFarlane's 7-inch boxed figures, the same format McFarlane uses across its licensed lines.
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