Two of the collectible world's biggest names are teaming up for the first time. Confirmed via Pop Mart's official release and reported by Art Toy Familia, Pop Mart released its first Labubu x Sanrio collaboration on March 12, 2026, featuring a blind box keychain set alongside a large plush doll.
This is a confirmed release, so here's what's included.
Pop Mart's official release, as reported by Art Toy Familia, confirms the following:
Pairing Labubu, one of the fastest-growing designer toy properties globally, with Sanrio's decades-established character roster gives this release crossover appeal between two largely separate collector bases, similar in scale to Pop Mart's other 2026 collaborations like the FIFA World Cup Labubu line.
As with most Labubu releases, the keychain set uses Pop Mart's signature blind box model, meaning specific character or colorway pulls aren't guaranteed, adding a collecting and trading dynamic on top of the base release.
Releasing alongside a large plush doll, rather than only smaller blind box items, gives collectors a guaranteed, non-random centerpiece piece to anchor a display, distinct from the blind box keychains' pull-based uncertainty.
For a growing blind box keychain collection, EVORETRO's acrylic modular case keeps multiple pulls organized and dust-free.
For the large plush centerpiece, EVORETRO's 4-step acrylic display stand adds shelf presence.
March 12, 2026.
Yes, confirmed as the first collaboration between the two.
A blind box keychain set and a large plush doll.
No, the keychains use Pop Mart's standard blind box format.
This Labubu x Sanrio collaboration gives collectors a genuinely crossover release, pairing designer toy demand with Sanrio's established character appeal. With blind box uncertainty on the keychains, it's worth deciding whether you're chasing a specific pull or the guaranteed plush centerpiece.
Having a case and stand ready means your Labubu x Sanrio pieces stay protected and displayed from day one.
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