Mattel and WWE are turning one of the internet's favorite Dwayne Johnson throwback photos into a full 6-inch action figure. Confirmed via Toy People's July 19, 2026 reveal and cross-referenced with Bleeding Cool's coverage, the WWE Elite "Fanny Pack The Rock" figure launches as a Walmart Collector Con exclusive, with pre-orders opening this week.
Toy People and Bleeding Cool's coverage confirms the following:
The figure recreates an iconic 1990s photo of Dwayne "The Rock" Johnson that became a viral internet meme as his fame grew. The look features a high-top fade, a black turtleneck, "mom jeans," a gold chain, and, most memorably, a fanny pack cinched around his waist. The figure faithfully recreates the turtleneck, the voluminous period hairstyle, and metallic silver detailing on his necklace, watch, and bracelet.
Mattel leaned all the way into the joke rather than smoothing it over. The fanny pack itself is detachable, letting collectors pose the figure with or without it using the included interchangeable hands. Toy People's coverage highlights the packaging detail collectors will likely talk about most: the blister card includes the infamous tissue accessory that was originally tucked under Johnson's elbow in the original photo, faithfully reproducing arguably the single most memed detail of the whole look.
As a Walmart Collector Con exclusive, the figure will only be available through Walmart's online pre-order event rather than general retail at launch. With pre-orders opening July 23 at 12pm ET, this is a narrow window collectors will want to plan around rather than assume the figure will show up on shelves later.
With two included head sculpts and a detachable fanny pack accessory, this figure has more loose parts to keep track of than a standard single-sculpt release.
For displaying the figure loose with either head sculpt swapped in, EVORETRO's articulated action figure stands keep a 6-inch figure posed and steady on a shelf.
For a fuller display setup that also holds the unused head sculpt and fanny pack accessory alongside the figure, EVORETRO's acrylic modular case gives a dust-free enclosure with room for extra parts.
Pre-orders open on the Walmart Collector Con website July 23, 2026, at 12pm ET.
$26.97 suggested retail price.
As of this writing, it's confirmed as a Walmart Collector Con exclusive.
Two interchangeable head sculpts, interchangeable hands, a detachable fanny pack, and a tissue accessory recreating the original meme photo.
The WWE Elite Fanny Pack The Rock figure is a rare case of a toy company fully committing to a meme, right down to reproducing the tissue tucked under Johnson's elbow. With pre-orders opening July 23 as a timed Walmart Collector Con exclusive, this is one for both wrestling figure collectors and meme-culture completionists to plan around now rather than hope to find later.
With two head sculpts and multiple accessories in the box, having display and storage ready before pre-orders open makes it easier to keep every piece organized once it arrives.
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