Hasbro Pulse has confirmed three Transformers exclusives heading to San Diego Comic-Con 2026, spanning a nostalgia-driven G1 cereal box set, an unexpected '80s crossover, and a Hasbro PulseCon carryover for Age of the Primes collectors. Confirmed via Tformers' official listings coverage, all three sets landed on Hasbro Pulse ahead of the con, which runs July 23 through 26, 2026.
Tformers' coverage, published July 13, 2026, confirms the following:
The headline piece recreates the look of 1980s Transformers cereal box packaging, right down to mock nutrition facts and tech spec cards, and the box itself is designed to be cut and folded into a cereal-branded bot. Inside, a 5.5-inch Deluxe Class Optimus Prime converts from robot to truck in 14 steps and comes with a trailer that converts into a combat deck and repair bay, plus 7 accessories. A 3.5-inch Autobot Jazz converts from robot to sports car in 8 steps and includes a blaster accessory.
The more unexpected reveal pairs Transformers with 1980s cartoon icon Jem and the Holograms. The set includes a 7-inch Autobot Blaster with Jem-inspired deco that converts from robot to boom box in 20 steps, alongside three mini-cassette figures: KP Rosanna (bot to cassette in 9 steps), KP Glit (robo-jaguar to cassette in 10 steps), and KP Sundor (robo-condor to cassette in 5 steps). The set also includes retro tech spec cards and 8 accessory pieces, including a keytar and microphone.
Unlike the other two, this piece isn't tied to the SDCC dates directly, releasing November 1, 2026 as a standalone Hasbro Pulse exclusive. The 7-inch Voyager Class Powerlinx Red Alert converts from robot to emergency vehicle in 22 steps and is missing his left hand per Transformers: Armada lore. The set includes 8 Mini-Con figures, Swindle, Sparkplug, Leader-1, Hawk, Sonar, Jetstorm, Jackknife, and Longarm, with Jackknife, Jetstorm, and Sonar combining in vehicle mode to form the Dark Saber.
Pairing a straightforward nostalgia play like the cereal box set with a genuinely unexpected Jem and the Holograms crossover gives this year's Transformers SDCC lineup more range than a typical G1-reissue-only slate. The Powerlinx Red Alert set, meanwhile, extends the Age of the Primes: Armada line with a November release date already locked in, giving Mini-Con collectors a defined target date well ahead of the holiday season.
Con-exclusive box sets like these carry collector value tied directly to the condition of their retro packaging, which makes protecting the box itself just as important as protecting the figures inside.
For keeping a boxed set like the cereal box collection or Jem crossover shielded from shelf wear, EVORETRO's acrylic modular case gives a full box set a dust-protected, fully visible display spot.
For carded or loose figures pulled from these sets, EVORETRO's clamshell display case keeps individual pieces protected once they're out of the box.
The cereal box set and Jem crossover are available July 23-26 at the Hasbro booth, with limited quantities later on HasbroPulse.com. The Powerlinx Red Alert set releases separately on November 1, 2026.
The Optimus Prime & Jazz cereal box set is $74.99, the Jem and the Holograms crossover is $59.99, and the Powerlinx Red Alert & Mini-Con pack is $79.99.
A 7-inch Autobot Blaster plus three mini-cassette figures: KP Rosanna, KP Glit, and KP Sundor.
Yes. While the box is designed to fold into a cereal-bot, keeping it sealed preserves its display and collector value as convention-exclusive packaging.
This year's Transformers SDCC lineup balances a straightforward G1 nostalgia play against a genuinely surprising Jem and the Holograms crossover, with the Powerlinx Red Alert set extending the Armada-inspired Age of the Primes line into November. With all three confirmed by Hasbro Pulse and set dates locked in, collectors have a clear window to plan around.
Whether a box set stays sealed for display or gets broken down for the figures inside, having protection ready before the con starts makes it easier to keep either choice looking its best.
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