POP MART launched its Labubu x Coca-Cola Monsters Series blind box on August 7. A single blind box runs around $19 on the resale market, while sealed cases of 6 have already climbed well above that per-unit price.
The collaboration pairs Labubu's signature toothy grin with Coca-Cola's century-old red-and-white branding, continuing POP MART's pattern of pairing its most recognizable character with established consumer brands rather than only anime or gaming licenses.
Each blind box contains one of six standard designs, plus a secret edition chase figure with roughly 1-in-72 odds. That secret rate is consistent with POP MART's typical blind box structure across other Labubu series.
The vinyl face design used for this release matches the format POP MART has used for several recent Labubu collaborations, giving the figures a glossier, more premium finish than the brand's earlier plush-forward releases.
Labubu's collaborations with FIFA, Sanrio, and now Coca-Cola all follow the same playbook: take a character with massive existing collector demand and pair it with a brand that has its own built-in nostalgia and recognition. That combination tends to pull in buyers who aren't necessarily blind box collectors first, just fans of the collaborating brand.
Coca-Cola in particular brings a demographic POP MART hasn't always reached as directly through its anime and gaming-adjacent releases. Expect this series to move quickly through initial retail allocation given that crossover appeal.
Sealed cases are already trading above their implied per-box retail price on resale platforms, which is typical for any Labubu release in its first weeks. Collectors chasing the secret edition specifically should expect to pay a real premium for guaranteed access rather than relying on blind box odds alone.
If the goal is simply owning one of the six standard designs rather than the chase figure, waiting a few weeks for initial hype to cool is historically the more cost-effective approach with Labubu releases.
POP MART's Labubu x Sanrio collaboration launched with keychains and large plush rather than the standard blind box format, while the FIFA collaboration sold out within hours of launch. The Coca-Cola series sits closer to a standard release in format, which may mean slightly less initial chaos than the FIFA drop but still real demand pressure given the brand pairing.
Collectors who missed earlier collaborations due to instant sellouts may find the Coca-Cola series a more approachable entry point, assuming retail stock holds up through the first weekend.
Not every branded collaboration is worth the same level of collector attention. The strongest ones, like this Coca-Cola pairing, tie the collaborating brand's actual visual identity into the figure design rather than just slapping a logo on a standard Labubu mold.
Collectors evaluating whether to chase a specific collaboration should look at how much genuine design work went into the crossover versus how much is riding purely on brand name recognition. Photos of the actual figures, not just marketing renders, are the most reliable way to judge this before buying.
The most common mistake with any blind box release is buying a full case assuming you'll pull the secret figure, when the math means most cases won't include one. Budget for the standard designs you'd be happy with regardless of chase luck.
The second mistake is paying secondary market case prices without checking whether individual box pricing would actually be cheaper for your specific goal, since case premiums don't always scale evenly with single-box pricing.
Blind box launches with this much crossover appeal typically see fast sell-through at official retail, followed by a period where resale prices run well above original box pricing before settling back down over the following weeks.
Collectors who aren't in a rush to display the figures immediately may find it worth waiting a month or two past launch, once secondary market pricing has had time to normalize closer to the original retail cost.
Once your blind box figures arrive, proper display protects the vinyl finish from dust and handling wear. The EVORETRO Clear Acrylic Figurine Case is sized well for individual Labubu figures at a budget-friendly price point.
For collectors building out a full series display, the EVORETRO Acrylic Modular Case offers configurable sizing to show off all six standard designs together. The EVORETRO Adjustable Easel Stand also works well for propping up a single standout figure on a shelf.
What are the odds of pulling the secret edition? Roughly 1-in-72, consistent with POP MART's typical blind box chase rates.
Is this a plush or a vinyl figure release? This series uses POP MART's vinyl face format, which has a glossier finish than the brand's plush-focused releases.
How many standard designs are in the series? Six standard designs, plus the secret chase figure.
Will POP MART restock this series? POP MART hasn't confirmed restock plans; collaboration series have varied in whether they see additional production runs after the initial launch.
Coca-Cola's brand recognition combined with Labubu's existing collector base makes this a release worth watching closely in its first few weeks. Whether you're chasing the secret edition or just want one of the six standard designs, deciding your budget and target before buying will keep this from turning into an expensive impulse purchase.
Set a firm price ceiling before browsing resale listings, and stick to it even if a specific design starts trending harder than expected in the days after launch.
For more on Labubu's collaboration history, see our coverage of the Labubu x Sanrio collaboration and the Labubu x FIFA collection.
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